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11/jul/2025

Case CazéTV: como reinventou as transmissões e dominou a Copa do Mundo de Clubes

No marketing digital, poucos exemplos ilustram tão bem o poder de romper modelos tradicionais quanto o case da CazéTV. Enquanto isso, a TV paga ainda concentra custos altos de audiência e grades engessadas. Porém, a CazéTV mostrou, na Copa do Mundo de Clubes 2025, que o jogo mudou completamente. Hoje, o ativo mais valioso é […]

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31/mar/2017

YouTube TV e o futuro da publicidade digital

A Google lançará em breve o YouTube TV, serviço de TV a cabo pela internet. Diferente da Netflix, a plataforma não é de streaming, e sim de transmissão ao vivo, com a opção de gravar o seu programa favorito para assisti-lo quando preferir. A pergunta que fica é: como será a publicidade neste novo formato? […]

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