In a way quite similar to Instagram's stories format, Web Stories have been gaining traction. Their goal is for Google users to consume, in the best way possible, the content published by companies in these stories. And one appealing feature is that they can become yet another traffic source for your website or blog.
We know the internet is a huge field and that we need to reinvent ourselves to fit a format that reaches the largest number of people, depending on our goal. That means companies need to be where people are, whether individuals or businesses. And they need to make the most of the format to attract and engage users in a smart way. That's where Web Stories come in, available to anyone using Google on their phone.
For example, today some people prefer video content, while others enjoy a good article to read. The truth is, the more interactive the format, the more engagement it gets.
So what's the strong point of Web Stories?
Well, the strong point of Web Stories is the images, which fill the entire phone screen, but that doesn't mean text is off-limits — it's just that visuals speak louder. Besides that, the Stories format delivers content that's easier to consume, without requiring much focus from users. So combining the convenience of stories with what you want to sell is the trend behind Web Stories.
To help you stay even more on top of it, here are some recommendations from Google:
– Video content, for greater engagement;
– Pay attention to the amount of text, with a limit of 280 characters per slide;
– Produce quality content to ensure good SEO (Google evaluates this).
About how Web Stories work
It's worth noting that to access this feature, you need to open the Google app (not Chrome, right?), which then opens directly on the Discover tab, showing content the search engine believes matches the user's interests, and which includes the Stories section.
To wrap up, it's very important to use Web Stories strategically — that's the only way to create more opportunities to engage your audience, and, as we mentioned earlier, stories are an extra traffic source! Don't forget to produce photos and videos in vertical format, so users get a great experience.
Web Stories work in your favor, since they enable that connection between your company and your target audience, giving your brand even more visibility.
