TECHNOLOGY 1 min read

ON Marketing at Facebook Summit 2019!

We were selected to take part, as partners of uncle Zuckerberg's platform, in the Facebook Summit We were selected to take part, as partners of uncle
Zuckerberg's platform, in the Facebook Summit 2019, the biggest Digital Marketing event in
Latin America.

With the motto “We Are More Together,” the social network brought its
consumer-facing campaign from around the world to Brazil, featuring real stories of
people from different tribes who come together over shared interests and experiences, thanks to
Facebook Groups.

And this year's edition couldn't leave that theme out, highlighting the power of
connection between people and how businesses within the social network can offer
solutions for these groups and individuals in general.

It was a day of pure immersion, learning from international keynotes,
local speakers, and doing a lot of networking. It was definitely a great
opportunity to consolidate our 2019 learning curve and get to know the
new possibilities the platform will offer to the digital market in the
coming year:

– The main trends and technologies for 2020;
– New possibilities for integrating the services offered by Facebook;
– New marketplace features and purchase completion process within social
channels;
– 2019 success stories;
– Targeting trends and ad formats for 2020.

Últimas Notícias

AI 21 SEP 2026

The “Double Death of Media”: How Brands Must Survive in the Age of Artificial Intelligence

If you feel like your traditional content strategies no longer deliver the same returns, the market's diagnosis is clear: the rules of the game have changed forever. At SXSW 2026, Jonah Peretti, founder of BuzzFeed, summed up this collapse in one sharp phrase. According to him, the internet…

AI 11 SEP 2026

Digital Campfires and AEO: The Death of the Linear Buying Journey

If you still draw your customer's journey as a linear funnel, neat and predictable, divided into clear stages of consideration and decision, we have an important alert for you. That model simply no longer exists. Discussions at SXSW 2026 made clear that modern buying behavior has been…

AI 28 AUG 2026

Gen Z & Alpha: How to Connect with the Generations That Know When You're Faking It

If you're still spending marketing budget segmenting your audience by traditional demographics, like age range, gender, or location, know that your company is speaking a language nobody hears anymore. In the scenario outlined by SXSW 2026, strategies based on old marketing spreadsheets…

AI 10 AUG 2026

The Maze of Distrust: How Your Brand Can Survive Epistemic Anxiety

If you feel that capturing your customer's attention is getting harder and harder, know that the problem runs deeper than an algorithm change. What the market is witnessing today is not a passing distraction. It's a structural crisis of faith. The modern consumer lives immersed in a maze of…

WhatsApp