An event that's much more than soccer. One that connects generations and hearts. A celebration on the world's biggest stage. 20 years of legacy and countless stories.
For the 20th anniversary of Jogo das Estrelas, On Marketing Digital had the honor of being the event's official agency. Our challenge? To turn this historic moment into something even bigger, taking the event's communication to a whole new level.
The Strategy Behind the Success
From the start, we knew how big this project was. Jogo das Estrelas is more than a game: it's an event that brings together passion, solidarity, and history. To elevate this experience, we developed a complete body of work, which included:
✅ Creation of the event's visual and conceptual identity: Including the new Jogo das Estrelas brand and its usage manual.
✅ Development of the Key Visual and promotional materials: We created all the artwork and visual materials that brought the event to life.
✅ Strategic promotion planning: We carried out a detailed analysis of the digital landscape and structured a communication and performance campaign to ensure reach and engagement.
The Challenge: Filling Maracanã
We knew how important it was to ensure a full stadium to celebrate this historic milestone. With strategic and focused work, we contributed directly to online ticket sales and boosted promotion across multiple fronts.
On's presence went beyond digital:
? Featured on national television via SporTV;
?️ Present on Maracanã's screens and on the light boards around the stadium;
? Established as an essential part of the celebration.
The Numbers Speak for Themselves:
? + 550 thousand people reached
? + 100 thousand visits to the ticket sales site
⚽ + 40 thousand fans in the stadium
A Picture-Perfect Goal for the Event and for On
With flawless planning, strategy, and execution, On Marketing Digital is very proud to have helped write yet another unforgettable chapter of this event full of solidarity and soccer.
Here's to much more from this partnership: On, Zico and Jogo das Estrelas! ⚽?
