There's clearly a difference between digital marketing before and after the pandemic. The need for social isolation increased the presence of more users on the most diverse digital platforms.
People who never imagined buying perishable food online, for example, made the shift and remain in this new setup. In short, the pandemic gave a positive boost to digital communication, and marketing is keeping pace with that momentum.
A survey conducted by the WPP group predicts that advertising-related investments will grow significantly in 2023, around 550%, with revenue of 2.6 billion reais.
The smartphone as an extension of the person
One of the trends coming on strong for next year that needs to be taken into account is the increasingly heavy use of mobile devices.
As a result, marketing has been placing a greater focus on smartphone ads, which, as we've mentioned, end up being an extension of the user.
So, prioritize mobile ads in 2023.
Want more trends for 2023?
Short video content will remain popular. That's because it increasingly provides closeness and dialogue with users. In fact, by investing in this kind of content, your company gains a face and a voice. Besides that, this format delivers messages more efficiently, since people are on the go.
And hey, if Instagram and TikTok were already going full steam ahead promoting this format… for 2023, it's only going to gain even more momentum.
Fast, direct communication
With people becoming more efficient and living faster-paced lifestyles, communication needs to reach them in the most straightforward way possible, without sacrificing quality. Next year is the year of e-books, and quick, interactive content.
Build solid strategies
For you to succeed in 2023 with the support of digital marketing, your attention needs to be focused on a solid strategy, because without one, it's unlikely to work out!
In a post on our Instagram, you'll find an explanation of why your planning isn't working.
