Let's understand what gamedemia is! We'll explain this concept that has been gaining more and more space in marketing.
It's no news to anyone that many companies have been investing in marketing with games to promote their brand, right? That's gamedemia! It's when games move beyond being just a platform to become part of our culture as a whole.
And just like fashion, movies and music mark our history, games are also a fundamental part of building who we were and who we are as people, as a community, and even as a society.
Many games, like Minecraft, The Sims and Free Fire, for example, besides offering a mix of augmented virtual reality, are also becoming an environment for consuming and producing content, and it's even possible to watch shows (like Ariana Grande's show in 2021, which attracted around 12 million online players simultaneously).
Thought games were just for nerds? Nope, we're on top of everything.
