Facebook is changing the 20% text-in-image rule

The 20% text rule for sponsored posts has been in effect for quite a while, so much so that Facebook itself provided a grid tool so you could check if your artwork was within the guidelines.

However, that tool is gone, and in its place a visual guide has appeared. Now, it's up to us to judge whether the image has too much text or not. Your creative will then be classified into 4 categories, which will determine the reach of the post:

• Text in image: Ok
• Text in image: Low
• Text in image: Medium
• Text in image: High

If your image is classified as ok – usually pieces with only the company logo – your ad will run perfectly.

If the classification is low, your reach will be restricted.

Images in the medium category will reach fewer people than ideal.

However, if your images are classified as "high", it means Facebook won't display your sponsored post at all.

But don't panic, there are some exceptions, as listed below:

• Movie posters.
• Book covers.
• CD covers.
• Product images.
• Event posters (shows, concerts, sports…).
• Text based on handwriting, comics, etc.
• Screenshots of apps and games.
• Legal text.
• Infographics.

Not sure whether an element counts as text? Here's what counts:

• Logos – Any logo with text, regardless of size and alignment.
• Watermarks – Watermarks are considered text, even if they're mandatory and part of the brand's branding.
• Numbers – All numbers count as text.

The changes will start being rolled out to users gradually, and we hope they'll soon be available to everyone. Here at ON, we're always paying attention so that our clients' content gets the best possible reach and engagement, following the standards recommended by Facebook's guidelines. Count on us! 😉 https://www.onmarketing.digital/fale-conosco