The bounce rate is the percentage of users who visited the site and left right away, without clicking on any other page. Why do people spend so little time on your site or blog? Check out some tips to avoid high bounce rates.
This rate averages between 30 and 45% to be considered “acceptable.” Generally, the ideal for a text-based page is 70%, while for interactive content, such as videos, it should be below 50%. Google Analytics is a great tool for taking a closer look at bounces by keyword and identifying which terms need content improvements.
There are several reasons that can explain a high bounce rate. One of them is content. If the user doesn’t visit other pages on the site or blog, it may be that they didn’t find the content interesting. Besides thinking about content strategies, it’s worth investing in layout improvements, better information organization, adding links within articles, and well-structured categories.
