Inbound marketing is a set of strategies aimed at capturing consumer attention so they engage on social media, shop online more often, and visit brands' websites.
With constant changes in technology and the way people consume content, inbound marketing may get new updates in 2017. What are your predictions? On has selected four trends for inbound marketing this year.
1 – Videos
Most people prefer to consume content in video format. The boom of YouTube and Youtubers proves it. Brands should invest even more in video production to promote themselves and interact with consumers in 2017.
2 – Live streaming
Inbound marketing keeps a close eye on what's new on the major social networks. With Facebook Live, companies can be the first to announce a product/service launch and build a lasting relationship with consumers.
3 – Promoting content
Besides producing quality content aligned with consumer expectations, it's important to invest in sponsored posts on social media and advertise on Google so your business shows up on the world's most famous search engine.
4 – Automating online purchases
Consumers generally want e-commerce purchases to be fast and efficient. Automating online sales can make the process even quicker.
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