When Direcional decided to renew its communication, we knew we needed more than just a popular face. The brand, present in 13 states and speaking to different audience profiles, was looking for an authentic voice that conveyed the values of family, trust, home, and belonging.
That's when the beloved Tadeu Schmidt stepped in.
The strategy behind the choice
More than just a big name, Tadeu Schmidt is a natural communicator. His career on television and his presence on social media make him a bridge between different generations and consumer profiles, something essential for Direcional's communication.
On Marketing Digital worked end-to-end on the campaign, ensuring the strategy was executed flawlessly:
- Content management to ensure communication aligned with the brand's goals;
- Script creation to authentically connect Tadeu with Direcional's audience;
- Recording management to ensure every detail matched the campaign's identity;
- Collaboration coordination to maximize the reach and impact of the posts;
- Results monitoring, adjusting strategies in real time to optimize performance.
The results were impressive
The impact of the campaign can be seen in the numbers:
- 35 million impressions;
- 30 million video views;
- 92 million interactions;
- More than 80 thousand clicks on campaign links.
These results surpassed all of Direcional's previous campaigns, cementing the success of the partnership and the effectiveness of On Marketing Digital's management.
A long-term partnership
The success was so great that the partnership between Direcional and On Marketing Digital entered its second year of contract in 2024.
New campaigns and projects are on the way, promising even more achievements.
This case shows how the right strategy, combined with choosing an authentic spokesperson and On's precise execution, can generate significant impact on the market.
And this story still has many successful chapters ahead.
On and Direcional together is sensational!
If you also want to transform your brand and boost your results, talk to us! Our team is ready to create personalized strategies and take your business to a new level.
