One of the biggest partnerships we helped bring to life: Direcional and Flamengo. This union was marked by major achievements both on and off the field, with incredible results in football as well as in the real estate market.
Direcional, one of the most admired construction companies in the country, was looking for a way to expand its presence and connect meaningfully with the Brazilian public. That's when On Marketing Digital stepped onto the field to make a difference
Direcional became the Official Sponsor of the biggest club in Latin America, in an unprecedented and pioneering scope focused on digital.
The strategy behind the partnership
The challenge of this match was clear: connect Direcional, a heavyweight name in the real estate market, with Flamengo, one of the biggest football clubs in Brazil. The central idea was not only to increase brand visibility, but also to create an innovative and pioneering campaign in the digital environment.
Through a series of planned actions, the partnership went beyond expectations:
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- Mais de 20 conteúdos colaborativos entre Direcional e Flamengo
- 42 milhões de impressões nas campanhas
- 65 milhões de interações
- Mais de 23 milhões de visualizações de vídeo
These numbers are just a sample of the impact of this partnership. Throughout the project, On Marketing Digital carried out more than 70 actions, ranging from digital content to in-person activations at iconic locations such as Maracanã and Ninho do Urubu.
A digital success story
On worked actively to ensure that Direcional's content was present across Flamengo's media channels and social networks, in addition to placements within FlaTV broadcasts, averaging 340 thousand views per match.
We also developed an exclusive page about the partnership, which reached more than 15 thousand visits, connecting fans, customers, and brands in an authentic way.
The impact on the real estate market
This partnership strengthened Direcional's position in the market, expanding its national reach alongside one of the biggest powerhouses in Brazilian football. Through our strategy, we were able to strengthen Direcional's brand and prepare it to reach new horizons.
At On, we believe that great partnerships can take brands to new heights. The alliance between Direcional and Flamengo, together with our strategy and execution, is a clear example of how joining forces can bring impressive results.
If you're looking for an agency to transform your brand and achieve new results, get in touch with us today. Our team is ready to develop a customized strategy and help your business achieve great results.
Shall we go after new achievements together?
