CULTURE 2 min read

Snapchat launches animated filters and monetization system

Hello again! How's it going?

For those who don't know me, I'm Snapchat's little ghost, and I've already made an appearance here on On Marketing Digital's channels.

I'm back to talk a bit about the new update that happened yesterday on this super app! Let's dive in?

Now you can add interactive lenses to your selfies. If you still don't know how, just follow this step by step:

1 – Open Snapchat.

2 – Switch the camera to front-facing mode.

3 – Press your finger on your face until the app performs facial recognition.

4 – As soon as you do that, several effect options will appear, like a scary skull, an aged face, rainbow vomit. Just pick your favorite and take photos or record videos.

In addition to this new feature, the new version lets you pay to watch a snap one more time. Before, "replay" was only allowed once, and now you can pay a dollar to watch it again.

And the updates don't stop there! It's no longer necessary to add someone in order to block them. In the chat, tapping the three lines in the top left corner brings up a menu with the options to "add" or "block" the user.

Who loves emojis? Snap loooves emojis! You can also rank your relationship with your friends through them. Just go to "Settings" – "Manage" – "Friend Emojis". By tapping the categories, you can change your relationship status.

Remember the thousands of seconds that used to show up in stories? Now you can't see how much time people have accumulated anymore, and not everyone loved this change. :/

Last but not least, the app gives out trophies depending on the type of snap you send. If you send a video, for example, you unlock a tape. If a count reaches a certain number, you earn a star, and so on.

To use all these new features, just update the app in your phone's store.

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