Rio de Janeiro-based agency turns two and redesigns its strategy for 2015.
Founded by partners with a background in the education market, On Marketing Digital was born with the purpose of specializing in inbound marketing, focusing on attractive strategies in total synergy with its clients' audiences.
“The new marketing landscape no longer allows for a mindset of 'pushing' the product onto the consumer. It's necessary to generate more than desire, it's necessary to generate identification.” Bruno Estrela, Managing Partner for New Business.
2014 was a period of consolidation and great achievements for the Agency. In addition to an excellent client retention rate (around 90%), On won important new brands on the Rio de Janeiro scene such as Universidade Unigranrio, the multinationals Wärtsilä and Parnaíba Gás Natural, as well as Wise Up Offshore, a segment of Ometz Group that belongs to Abril Educação, the fifth largest company in the world in the sector, among others.
For 2015, the company expects to maintain its growth curve, as it understands that – although the macro scenario is not favorable – companies will not stop engaging and communicating with their customers, and that digital will be the best cost x benefit alternative.
“At the forefront of digital, small and medium-sized agencies – specialized in this line of business – have been gaining prominence and are becoming the alternative for this context of tighter investment and greater desire for results”, says Bruno.
Other cities are also part of the Rio de Janeiro agency's expansion plans. The expectation is that São Paulo and Santa Catarina will be within its reach over the next 2 years.
