comScore, the US internet analytics company, provided data on social media consumption in Brazil, showing that we are one of the countries that consume and engage the most online.
Brazil is a world leader when it comes to time spent on social networks, with Facebook being the most accessed network, reaching 89% of internet users in the country. Video consumption was what grew the most on Mark's network, with each user watching around 80 videos. When it comes to demographic breakdown, the Southeast is the region that accesses social networks the most, at 46.9%, while the North region accesses the least, at 3.5%.
But how can this data be relevant to your company? In 2015 alone, Brazilians interacted 2.9 billion times with content posted by brands on Facebook, Instagram, and Twitter. Content marketing was responsible for more than 50% of conversions in 2015, making it the main strategy for increasing traffic and conversions. How about starting to invest in this area? Come have a chat with us and see the best solutions for your business.
