CULTURE 1 min read

On Marketing on Facebook

We were at Facebook, in São Paulo, alongside some of our clients. Since the beginning of the year, we've been taking part in the Facebook Blue Project, a partnership between Facebook and the 50 leading agencies in the country in terms of market relevance. On this occasion, we co-hosted Digital Sessions, an exclusive event designed for a select group of these chosen companies.

On Marketing on Facebook

In the words of our director, Bruno Estrela: “This visit marked a milestone in our agency's history. It represents a significant achievement, not only in our relationship with clients, who went through a unique experience, but also in terms of our positioning and growth in the Brazilian Digital Marketing space.”

On Marketing on Facebook

The Facebook Blue Project runs throughout the year. Every two weeks, our Performance team takes part in workshops, sessions, and trainings offered by Facebook, often featuring leaders and specialists from different parts of the world. This practice has been very productive internally, since the results that keep coming in only prove how much we're on the right track.

On Marketing on Facebook

The clients who joined us at Digital Sessions got firsthand access to exclusive content, packed with information about new tools, digital trends, data on new consumer profiles, and new media formats and platforms. They also got to know the case study we put together on Direcional Engenharia, a project that, thanks to its exposure that day, will now join Facebook's own hall of cases, soon to be available online.

On Marketing on Facebook

We're excited for the next stops on this journey. For now, we remain focused on what we're learning, always eager to keep moving forward. Be part of this story too. How about a coffee? Schedule a visit and come get to know us better.

Últimas Notícias

AI 21 SEP 2026

The “Double Death of Media”: How Brands Must Survive in the Age of Artificial Intelligence

If you feel like your traditional content strategies no longer deliver the same returns, the market's diagnosis is clear: the rules of the game have changed forever. At SXSW 2026, Jonah Peretti, founder of BuzzFeed, summed up this collapse in one sharp phrase. According to him, the internet…

AI 11 SEP 2026

Digital Campfires and AEO: The Death of the Linear Buying Journey

If you still draw your customer's journey as a linear funnel, neat and predictable, divided into clear stages of consideration and decision, we have an important alert for you. That model simply no longer exists. Discussions at SXSW 2026 made clear that modern buying behavior has been…

AI 28 AUG 2026

Gen Z & Alpha: How to Connect with the Generations That Know When You're Faking It

If you're still spending marketing budget segmenting your audience by traditional demographics, like age range, gender, or location, know that your company is speaking a language nobody hears anymore. In the scenario outlined by SXSW 2026, strategies based on old marketing spreadsheets…

AI 10 AUG 2026

The Maze of Distrust: How Your Brand Can Survive Epistemic Anxiety

If you feel that capturing your customer's attention is getting harder and harder, know that the problem runs deeper than an algorithm change. What the market is witnessing today is not a passing distraction. It's a structural crisis of faith. The modern consumer lives immersed in a maze of…

WhatsApp