In early February, On was involved in an unprecedented and very exciting project. Together with Ativa Investimentos, we produced the first reality show in the financial market: Money Master. The goal of the reality show is to find the best trader (stock market investor) in the Brazilian market, with the help of an intern who assists with all the operations.
It was an intense week of filming at Ativa Investimentos' office in São Paulo, with our social media coverage and performance tracking. We created the best solutions to promote the project and build a dynamic relationship with both experts and those curious about the financial market.
Working actively on the project, Performance Coordinator Eduardo Moraes, Client Services Coordinator André Alcântara, and Business and Relationship Director Bruno Estrela oversaw every stage of production, from casting to editing the videos that aired. Check out our director's statement about this experience:
“When we received the invitation to take part in the project, we already knew it would be one of the agency's biggest challenges. Being part of the production and planning of a reality show is a unique experience. There were days of intense dedication and very little sleep, but we were confident about the case we were building. We're extremely proud to have been part of this story! Bring on the next seasons!”
Several print and online media outlets mentioned the project as a pioneer in the market, as well as a generator of knowledge and a way to demystify the stock market. With a laid-back format and a widely used platform like YouTube, Money Master spoke clearly about a subject that used to seem complicated.
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- Finale of Money Master, announcing the big winner
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- Focused team, together with César, from the Econoweek channel, backstage at the reality show
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- Bruno Estrela (left), Anderson Correa (center), and Rebeca Nevares (right)
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- Our Social Media manager André Alcantara capturing moments from Money Master for social media
Ativa Investimentos aims to clarify the importance of investing for those who are still new to the subject. And On Digital Marketing is proud to help in this mission, which is so important for our economy.
