It's not new that we hear about Big Data. Our friend Pedro Maia gave us a hand here on the blog and explained better what it's all about.
The idea that we're being analyzed and tracked online isn't just an urban legend. It's a fact. Every day, we voraciously feed thousands upon thousands of servers and digital intelligence systems with our personal and corporate information.
Many users criticize this situation, some don't behave accordingly, and others don't even suspect it. In practice, what draws us most to this universe of shared information is finding out whether this reality brings any benefit to society.
The answer? Pedro Maia from Voucher Cloud brings it to you.
"Over the past decade, Big Data has become part of our daily lives and has become essential for the large corporations and companies that provide us services as end consumers.
Apps provide real-time information on the most varied topics, such as bus schedules, generate discount coupons for the stores you usually shop at, or even count the steps we take daily — all of this is possible because of Big Data.
Between 2002 and 2013, internet traffic increased from 100 GB per second to 28,875 GB per second, and this number is expected to nearly double by 2018. Big Data affects almost every aspect of our modern lives: health, home, work, shopping, and much more.
Although, on the one hand, we have concerns about privacy, there's no doubt that Big Data has the potential to improve our daily lives in many ways and to revolutionize the way we, for example, take care of our health and prevent crime." – Pedro Maia.
Learn more about big data and how it affects our daily lives in the infographic “Everyday Big Data” created by Vouchercloud
Intrigued? So are we.
Check out this awesome INFOGRAPHIC!

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It's not new that we hear about Big Data. Our friend Pedro Maia gave us a hand here on the blog and explained better what it's all about.
The idea that we're being analyzed and tracked online isn't just an urban legend. It's a fact. Every day, we voraciously feed thousands upon thousands of servers and digital intelligence systems with our personal and corporate information.
Many users criticize this situation, some don't behave accordingly, and others don't even suspect it. In practice, what draws us most to this universe of shared information is finding out whether this reality brings any benefit to society.
The answer? Pedro Maia from Voucher Cloud brings it to you.
"Over the past decade, Big Data has become part of our daily lives and has become essential for the large corporations and companies that provide us services as end consumers.
Apps provide real-time information on the most varied topics, such as bus schedules, generate discount coupons for the stores you usually shop at, or even count the steps we take daily — all of this is possible because of Big Data.
Between 2002 and 2013, internet traffic increased from 100 GB per second to 28,875 GB per second, and this number is expected to nearly double by 2018. Big Data affects almost every aspect of our modern lives: health, home, work, shopping, and much more.
Although, on the one hand, we have concerns about privacy, there's no doubt that Big Data has the potential to improve our daily lives in many ways and to revolutionize the way we, for example, take care of our health and prevent crime." – Pedro Maia.
Learn more about big data and how it affects our daily lives in the infographic “Everyday Big Data” created by Vouchercloud
Intrigued? So are we.
Check out this awesome INFOGRAPHIC!