Shopping without leaving home was already a convenience in people's lives. Now imagine being able to shop without even leaving the social network where you saw the ad. Bingo! Instagram is trying to make shopping within the app even easier. On the 16th, a new page in the Explore tab was launched, highlighting different brands and collections that might interest the user. On top of that, Facebook Pay has also arrived on Instagram.
With this new page, stores can showcase personalized recommendations for what to buy directly within the app. Meanwhile, the Facebook Pay feature allows credit and debit card information to be saved in the app, speeding up the checkout process.
Together, these tools will make shopping on Instagram even easier and faster, since there's no need to leave the app or re-enter information every time you buy something.
For those looking to sell on the social network, pay attention: there's a fee on transactions made through Instagram. That's one of the reasons the platform keeps making shopping easier and easier: first, profiles were allowed to tag their products in photos and videos, and now, users can buy directly through the app.
The feature is rolling out first in the US, with no timeline yet for expansion to other countries.
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