The communications market has been undergoing significant changes in recent times. Large, traditional agencies are constantly transforming to understand this new reality.
At the forefront of digital, small and mid-sized agencies – specialized in this line of business – have been gaining ground and are becoming the go-to option in a context of tighter investment and a greater desire for results.
Studying and evaluating this scenario, Mondo (a specialized consultancy) recently released a survey pointing to some perspectives on the future of digital marketing. The ProXXima article is very thorough and well worth checking out.