A good storyteller charms everyone! Storytelling is a technique used to connect with your target audience through an engaging narrative that grabs consumers' attention.
Storytelling has technology as an ally, since smartphones and social media help share stories virally and help brands connect with people more quickly.
You've probably used Instagram Stories before, right? Similar to the Snapchat app, the tool lets you post photos and videos in real time. Its format is ideal for storytelling! But how can you use Instagram Stories as a storytelling tool for your brand? Check out some tips below!
Behind the scenes
How about showing your consumers the team behind the planning or manufacturing of a product or service? You can also reveal fun facts or any other news that will make your audience even more interested. There are so many possibilities!
Live events
Covering a product launch in real time is another way to do storytelling. People can follow your favorite brand's event from wherever they are. The feature is highlighted with the “Live” tag and even notifies some of your followers.
Tutorials
Creating a video tutorial on Instagram Stories can really help consumers when they use a certain product for the first time. After all, a visual resource can make storytelling even more engaging!
Features
Instagram Stories has several tools that make storytelling even more interactive. There are various stickers and brushes to unleash your imagination and share your story. Another feature that has gained many fans is Boomerang, a sequence of photos turned into a short video.
