POPULAR 1 min read

Facebook launches new visual identity. Check it out.

In June, Facebook announced a major update involving desktops.

The social network's developers are testing a new page layout for desktop with the goal of making this feature more useful for people and making interaction on corporate pages easier.

The new design splits pages into three columns, giving more prominence to the cover photo, as well as to the call-to-action button, which managers can choose to drive their audience to their websites. The left column is fixed and features a new, more optimized and organized menu. The highlight is the profile photo, which will also be static.

The middle and right columns, on the other hand, aren't fixed like the left column. They're guided by the cover image, so as the user scrolls down, the content keeps changing. The field for creating posts is in the middle, making the content-sharing process easier. The change fixes an overlap issue, since the current layout allows the profile photo to sit on top of the cover photo, which won't happen in the new design. Is this the end of integrated, creative layouts?!

The changes to the new page's elements made the layout more cohesive, helping newcomers find features that used to go unnoticed. For Facebook, these various changes aim to make the social network more attractive to businesses and to include new posting formats.

We want to know your opinion. What did you think of Facebook's new visual identity proposal? Let us know in the comments and with your reactions :p

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