More than 3,000 professionals at companies of all sizes were analyzed on the topic of “using digital marketing,” meaning having a presence on social media. This report, the “Social Media Marketing Industry Report 2015,” was published by Michael Stelzner, founder of Social Media Examiner.
According to research, much of the B2B focus in social media was on lead generation and establishing authority within their field. From there, the two most used platforms last year were LinkedIn (41%) and Facebook (30%)
Despite having 1.55 billion users and more than 1 billion active daily on the platform, many companies still don't consider Mark Zuckerberg's network important for their business.
- The use of smart advertising
Want an amazing opportunity? Personalized messages for your specific audience “plus” analytics tools for smart decision-making. Facebook is the most powerful network for reaching your potential customers. A clear example is what our team here at On does with Affero Lab. Learn a bit more about our client and our work. 😉
- Management and reputation
If your brand isn't on Facebook, it's the same as saying it's out of the biggest conversation on the planet. Yes, the PLANET! An On client since 2015, Maman Group is present on this network as well as others, reinforcing its presence in its audience's daily life.
- Making the most of the network's potential
Your company can't afford to miss out on the power of this platform. That said, it's essential to be honest, vulnerable, and transparent. But here's an important warning: don't confuse transparent messages with reckless ones.
This year, many more opportunities for engagement and lead generation are on the way. The year has barely started and we already have a few examples: Facebook Live video, which works like Periscope and YouTube Live. On top of that, Facebook video posts, already used last year, keep gaining traction on the platform, and Facebook Ads becomes increasingly effective when used well.
In 2016, invest in digital. Invest in the biggest conversation on the planet. 😉
