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Check out the most influential brands in Brazil

Google claimed, for the second consecutive year, the title of most influential brand in Brazil in 2017, according to a study conducted by the marketing company Ipsos. In second place came YouTube, taking the spot previously held by Microsoft, which dropped to 4th place this year. The curious part is that tech companies took over the top of the ranking!

The study aims to analyze brands and their influence on consumers' daily lives. To do this, it assesses how the public associates each company with a total of 57 attributes, such as its importance to people's everyday lives.

Check out the full ranking:

  1. Google
  2. YouTube
  3. Facebook
  4. Microsoft
  5. Samsung
  6. Nestlé
  7. Netflix
  8. Colgate
  9. Havaianas
  10. Caixa

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