If you're not familiar with it, LinkedIn is a social network focused on business that allows you to showcase who you are professionally. Founded in 2003, it is today the third most accessed social network in the world – in Brazil, it already has more than 17 million users.
It's a mistake to think it only serves people looking for a new job or trying to re-enter the market. LinkedIn is also a great tool for those seeking investors, partnerships, entrepreneurs for a new business, and companies for which you could provide consulting, for example.
Many people, however, find it difficult to set up their profile on the network, either due to lack of interest or because they think it will just be one more social network cluttering up their lives.
Unlike Facebook, LinkedIn is not an environment for meeting new people or making friends. It's a place to add professional information and make connections that help develop your career or business.
It's important to keep in mind that the way you set up your LinkedIn profile makes all the difference when it comes to getting good results. Below, we've put together a guide to help you build a profile using this social network's main features.
Let's get to work!
