Black Friday, which always happens on the last Friday of November, is one of the most anticipated dates for consumers. Last year, according to Globo's research, which mapped out consumption trends for Black Friday 2022, 80% of Brazilian consumers were satisfied or very satisfied with their purchases on Black Friday.
This year, expectations are even higher, with entrepreneurs racing to offer rock-bottom discounts to consumers who are already eager to buy.
As a reflection of the pandemic, we noticed that some market sectors saw a significant drop in demand, which is understandable—such as tourism, tickets for theater, concerts, and other events, and even the clothing sector. In fact, certain items ended up falling off consumers' priority lists.
The good news is that this upcoming Black Friday promises to heat up consumption! According to the research, 62% of consumers expect improvement in the second half of 2022, but 47% believe things would only start getting better in July of this year. 15% of respondents believe things will start improving from October this year, while 22% expect that to happen only in early 2023.
Based on this possible improvement, the research also shows that respondents are interested in investing in clothing, food, and education! Which is quite interesting!
And will the World Cup have any influence?
Yes, it will! It's quite clear that the World Cup will fuel this Black Friday warm-up, and the research confirms this too. To give you an idea, of the total number of people planning to buy something for the World Cup, 72% intend to do so on Black Friday.
To view the infographics used in the research, you can click here and check out all our insights on the data in more detail.
And to help you get ahead this Black Friday, we've put together some tips, keep an eye out:
Have a sales team trained for high demand
Customer experience needs to be a priority, so it's important to have a team ready to answer questions and resolve any bottlenecks in the purchasing process. Offer personalized service and invest in your team with courses in the field!
We'll say it again: know your target audience
We always say it's important to know and deeply understand your target audience. Understanding your customer's pain points and needs is what will make your strategy worthwhile, especially in a world as competitive as ours! Go beyond the same old marketing strategies, innovate!
Offer a variety of payment methods
Once we've attracted the consumer, it's only fair to give them a variety of payment options, right? So, to ensure successful conversions, invest in this strategy and keep an eye on customer preferences: PIX, installment plans, bank slips, and cards!
