Whether you're a fan of Anitta or not, you have to admit and admire her ability to be everywhere, always with ideas that work incredibly well for her business. After all, everything the artist promotes sells. In fact, she realized she's not just in the music market, but in the attention market. And with every new project, she only builds up her brand authority even more.
As we've said before, today her success goes way beyond music. After all, she's a partner at Fazenda Futuro, creative director at AMBEV, a member of Nubank's board, an artist manager at Rodamoinho, an Entrepreneurship professor at Estácio, a character in FREEFIRE, and so much more! Did you see how many fronts she's active on? That's what makes her a phenomenon of influence.
To illustrate all of this, we've picked out 4 lessons that this versatile artist has taught us about digital marketing:
If you're not seen, you're not remembered
Since the beginning of her career, Anitta realized that being in the spotlight was what would strengthen her career, so she made full use of music videos, shows, striking locations and settings, and catchy melodies.
Knowing your target audience
The artist knows perfectly well who her target audience is and how to reach them. Whether in music, education, gaming, the financial market, or even vegan culture.
Investing in storytelling
Storytelling is a great way to work on your content marketing. The strategy helps engage and build audience loyalty through stories that tap into feelings and emotions. And in Anitta's case, it's no secret that she has always built a solid narrative through exclusive interviews and social media, even having her own documentary on Netflix.
Strategic partnerships
Have you heard of co-branding? It's a strategy where two brands or companies team up to boost both their visibility and engagement. And, between us, Anitta really knows how to pick her partnerships, right?
Speaking of strategic partnerships, the businesswoman became a partner at Fazenda Futuro, a brand known for producing plant-based burger meat. The partnership benefits both sides: Fazenda Futuro gains from the artist and businesswoman's strong presence, while Anitta adds yet another niche to her already impressive repertoire of influence.
And the question that just won't go away: how many hours must there be in Anitta's day?
