Facebook Live is a Facebook tool that streams videos in real time. With this feature, your brand can speak directly to your audience, increasing reach and engagement. Discover why you should use this feature to revolutionize the way you interact with your customers.
- Facebook is the largest social network today
Being present on Mark Zuckerberg's social network is essential for your company to gain visibility online and reach more people. It's no different for Facebook Live! Going live gives you a huge organic advantage on people's timelines.
- Preference for live streaming
On average, users watch live streams 3x longer than other videos published on Facebook. This way, more people can learn about your product or service and feel closer to the brand. An interesting tip is to run giveaways or promotions during the Live so users watch the broadcast until the end.
- Increase in comments
Did you know that live streams generate 10x more comments than a regular Facebook video? People can comment while the Live is airing and receive an almost immediate response from the host, which helps boost engagement.
- Results on Ads
Just like Facebook posts, Lives can also be boosted. With Facebook Video Ads, your company can create strategies for different audiences and content. One example is segmenting Lives about product benefits or FAQs for curious or interested users.
- Low production cost
To cut down on Live costs, why not host the broadcast yourself or have someone from your team do it? You can achieve a lot of engagement and conversions at an affordable cost.
